Finding your voice and building your scientific and/or career brand authentically

Sharing one's accomplishments, disseminating research findings, and/or advocating for one's work (research, clinical and/or administrative) are amongst the most important activities in academia. Those who do not actively engage in these activities are at a disadvantage in growing their reputations, enhancing the potential reach of their work, and securing future grant funding for research and programs of all kinds. However, a growing literature that corroborates lived experiences of females identifies the challenges of self-promotion and scientific/career branding for women, particularly early-career and under-represented minority female scientists, clinicians and administrators. In this session, we will provide a brief primer on the relevant scientific literature in order to understand the magnitude of the problem, share narratives and approaches by Penn female faculty in various stages of their career, and engage in experiential exercises so that at the end of the session, participants will have concrete steps to try out in their daily lives.